Radical Content

Here's Why Patagonia is a Billion Dollar Brand

Episode Summary

Most brands struggle with content because they don’t know who they are. In this episode of Radical Content, I break down how Patagonia’s brand purpose drives everything from storytelling to YouTube strategy and what content leaders can learn from it.

Episode Notes

What happens when a brand actually knows who they are? In this episode of Radical Content, we break down how Patagonia turns purpose into powerful storytelling from high-end documentaries to everyday content that builds real loyalty. Plus, we spotlight bold moves from Heinz and Dove that prove emotional connection always wins.

If you're leading brand, content, or social and want to trade performative purpose for the real thing. Hit play.

What You’ll Learn:

• Why brand purpose is the missing piece in most content strategies
• How Patagonia uses storytelling to drive deep emotional connection
• The role of brand documentaries in building long-term loyalty
• What it means to be unapologetically you as a brand
• Bonus: What Heinz x Mustard and Dove’s “Sketches” campaign got right

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