Radical Content

Building Community on Social with Josh Rangel | Ep 09

Episode Summary

In this episode of Radical Content, Eric Gray interviews Josh Rangel, SVP of Social Media at Golin, about social media strategies and the role of brands in the digital space. Josh shares his experience on what so many of us are trying to do, building a successful following and community on LinkedIn throughout the pandemic and how it has impacted him and the people within the community. They discuss the importance of brands connecting with their audience and the evolution of social media over the years. They also touch on the shift from prioritizing perfect content to focusing on authenticity and the value of quantity in social media. They highlight the importance of creating content that is relatable to the audience and familiar with the channel.

Episode Notes

• Social media is a non-negotiable for big brands, and it should be a core part of their marketing strategy.
• The current temperature of social media for brands is focused on organic and paid social, influencer strategies, and community management.
• The value of social media lies in its ability to provide real-time feedback and serve as a creative brief for content creation.
• Quantity matters for young brands and those with smaller budgets, as it allows for more opportunities to engage with the audience and improve content quality over time.
• Creating content that is familiar to the audience and tailored to the specific channel is crucial for success.