In this episode, Eric Gray interviews Kari Homan, a seasoned marketer with experience in social media and digital media. They discuss the intersection of digital and content in brand building, the importance of engagement, and the challenges and opportunities in B2B marketing. Kari shares insights from her experience working with brands like T-Mobile and Zendesk, including the power of bold branding and the impact of content collaboration with influencers. They also discuss the role of content analysis and the importance of knowing your audience.
Chapters
00:00 Introduction and Background
01:47 The Intersection of Digital and Content
03:13 The Power of Digital and Content
04:24 T-Mobile's Bold Branding
07:34 Content Collaboration with the Kardashians
09:06 The Role of Digital and Content in Brand Building
11:28 Challenges in Embracing Digital and Content
13:13 The Importance of Engagement in Marketing
15:05 B2B vs. B2C in Embracing New Marketing Mechanisms
17:19 Zendesk's Content Strategy
21:00 Injecting Personality into the Brand
23:00 The Zendesk Alternative Band
25:30 Analyzing Content Performance
27:54 Changing Perspectives on Gated Content
31:48 Brands Setting the Bar in B2B Marketing
Host: Eric Gray
Guest: Kari Homan
Producer: Davia Taylor
Editor: David C Schuett
Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us
Follow us on social media: @WeareMaverickCo