I’m breaking down why most brands still undervalue social — and what it actually takes to build a strategy that gets you budget, buy-in, and real brand impact. If you’re tired of being seen as just the “social person,” this one’s for you.
It’s been two years since I walked away from corporate and built Maverick from the ground up — and in that time, one thing has become painfully clear: brands are still getting social media wrong.
In this episode, I go off on why most corporate content strategies fail, what it really takes to earn trust and investment from leadership, and how social teams can stop being underestimated. I break down 7 reasons brands underinvest in content, share what I learned pitching execs at Universal, and explain why “just do ads” isn’t a real strategy.
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