In this episode of Radical Content, Eric Gray interviews Eric Stark, co-founder of Slate, about sports marketing and social media. They discuss the importance of engagement in storytelling, the competitive nature of sports social media, and the challenges and advantages of working in the sports industry. They also explore how brands can learn from sports franchises in terms of fan engagement and apply similar strategies to build loyal audiences. The guest, Eric, shares the inspiration behind the creation of Slate, a social first editor tool that allows for easy and efficient content creation. The conversation concludes with a discussion on the importance of learning from sports teams and other industries when it comes to creating engaging social content.