Radical Content

Marriott Head of Content reveals how big travel brands scale content teams

Episode Summary

In this episode, I sit down with Annie Granatstein of Marriott International to unpack how one of the world’s leading travel brands builds and scales storytelling across channels.

Episode Notes

In this episode of Radical Content, I sit down with Annie Granatstein of Marriott International to break down how one of the world’s biggest travel brands approaches storytelling at scale. We talk about her journey from journalism to The Washington Post to overseeing massive global content programs, including award-winning Amazon Prime series that reached more than 20 million viewers. Annie shares how Marriott builds strategy, solves business problems with storytelling, and balances long-form content with fast-moving social. If you want to learn how top brands create meaningful stories that drive real results, this conversation is packed with insights you can use immediately.

What You’ll Learn in This Episode:

• How a journalism mindset elevates brand storytelling and sharpens strategic creativity
• The way Marriott built (and scaled) a world-class content engine across hundreds of channels
• How to balance long-form, high-production storytelling with fast-moving, always-on social content
• The systems and standards big brands use to maintain quality, consistency, and creative excellence
• Why today’s creators set the bar for brand storytelling and how to apply those techniques to corporate content

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Episode #38