In this episode of Radical Content, Eric Gray interviews Joey Thorsen, who transitioned from sports entertainment to theme park marketing. They discuss the importance of audience engagement, innovative content strategies, and the creation of Ozarkly, a platform designed to connect with potential visitors. Joey shares insights on leveraging social media, particularly TikTok, to reach new audiences and emphasizes the need for brands to prioritize their audience's interests. The conversation concludes with advice for aspiring content creators on how to navigate the evolving landscape of digital marketing.
00:00 Introduction to Radical Content and Guests
03:10 Joey Thorsen's Journey from Sports to Theme Parks
06:50 Engagement and Audience-Centric Marketing Strategies
10:00 The Birth of Ozarkly: Filling the Marketing Gap
13:55 Creating Unique Content for Social Media
20:13 Building a Content Studio and Podcast
24:43 Success on TikTok: Engaging a New Audience
30:01 Advice for Aspiring Content Creators