In this episode, Eric Gray interviews Mark Graser about his career in content marketing and his work at Marriott. They discuss the importance of inspirational content, the transition from journalism to brand storytelling, and the challenges and successes of creating a content hub like Marriott Traveler. They also touch on the need for consistency in content creation, the value of authentic storytelling, and the importance of leadership support in content marketing.
00:00 Introduction and Background
06:17 Transitioning from Journalism to Brand Storytelling
09:33 Creating a Successful Content Hub: The Marriott Traveler Story
21:13 The Value of Authentic Storytelling in Brand Marketing
23:01 The Role of Leadership Support in Content Marketing
26:05 Tailoring Content for Different Platforms and Formats
31:04 Moving Beyond Campaigns: Building Long-Term Relationships with Audiences
35:30 Changing Brand Perception through Content Marketing
38:57 Conclusion
37:04 The Importance of Content and Storytelling for Travel Brands
40:24 Opportunities in In-Flight and Hotel Content
41:45 The Power of Content Franchises and Formats
52:08 The Value of Paid Social Media in Content Distribution
56:28 Creating Engaging and Fun Content for Brands
01:00:16 The Role of Print Publications in the Digital Age
01:02:48 Engaging with Audiences Beyond Experiential Events
01:04:03 Promoting NMG and LayTravel