Scott Monte discusses his experience in brand storytelling and connection. Scott also talks about his time at Ford Motor Company, where he was brought in to help the company navigate the early days of social media and build transparency and collaboration. He highlights the role of listening and engaging in a two-way conversation with customers. He shares insights from the Ford Fiesta movement campaign and emphasizes the need for curiosity and empathy in understanding and connecting with audiences. He advises marketers to think differently, zig when others zag, and focus on building relationships with customers.
00:00 Introduction and Background of Scott Monte
07:47 The Power of Storytelling in Brand Building
11:20 Building Transparency and Collaboration at Ford Motor Company
18:26 The Importance of Listening and Engaging in a Two-Way Conversation
24:58 The Power of Creativity, Authenticity, and Empathy in Marketing
30:28 Navigating the Changing Landscape of Social Media
34:08 Building Relationships with Customers through Storytelling and Unique Experiences