I’m diving into one of the biggest problems facing brand storytellers right now: creating great content that no one ever sees.
We’re breaking down the Earning the Click framework — a real-world system for making sure your ideas, titles, thumbnails, and hooks actually get people to stop scrolling and pay attention. If you’re tired of watching great work die on the timeline, this one’s for you.
Plus, we’re talking about what Nick DiGiovanni’s YouTube takeover teaches brands about building audience loyalty, why April Fools content is the social media manager’s dilemma, and two standout campaigns you need to see: Miami’s fake reality show and the Masters’ unexpected music move.
If you’re ready to stop hoping for views and start earning real attention, let’s go.