Radical Content

From Stranger to Superfan: The 6 Stages Every Brand Needs to Know

Episode Summary

This isn’t theory. It’s the same framework I used at Universal, it’s the same thinking behind Survivor fandom, and it’s what you see with the Savannah Bananas today. Fans aren’t fluff—they’re business impact.

Episode Notes

I’ve spent 20 years helping brands figure out how to build something bigger than reach or clicks—fans. In this episode, I’m breaking down the Fan Building Blueprint: the exact stages people move through on their way from stranger to superfan.

What You’ll Learn in This Episode:

The 6 stages every fan goes through (and how to spot them)
Why loyalty and advocacy matter more than impressions
Real examples of how brands are activating fandom
How you can take this blueprint and apply it to your own business

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