Radical Content

The Social Media Strategy Behind SweetGreen's Most Viral Campaigns (with Bari Tippett)

Episode Summary

In this episode of Radical Content, I sat down with Bari Tippett, Director of Social at Little Spoon and former social leader at Auntie Anne's, Sweetgreen, and Coca-Cola, to unpack what it really takes to build brands that people genuinely care about online.

Episode Notes

We talked about developing creative taste, building distinct brand personalities, creating social-first campaigns that resonate, and why follower count isn't the metric marketers should be obsessing over. Bari shares lessons from leading social at some of the most recognizable brands in food and explains how the best marketing comes from understanding culture, not just reacting to it.

If you're building a brand, leading social, or trying to create better content, this conversation is packed with practical insights you can put to work.

What You’ll Learn in This Episode

• Why strong brand personalities outperform trend chasing
• How to build content people actually want to engage with
• Why creative taste is becoming a marketer's biggest advantage
• The future of creator partnerships and community building
• Career advice for anyone looking to grow in social media marketing

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