Radical Content

The Exact Org Structure I Used to Scale a Social Team from 2 to 24

Episode Summary

I break down the exact org structure I used to scale a Fortune 500 social team from 2 to 24, and how social leaders can build teams that actually support strategy and growth.

Episode Notes

One of the most common questions I get from social media leaders is: “What should my social team actually look like?” In this episode, I walk through how to structure small, growing, and enterprise-level social teams, why org design should always support strategy, and how the right structure creates speed, creativity, and collaboration. We get into real-world realities: underfunded teams, lack of buy-in, reporting lines, and how to build a model that actually scales without killing momentum. If you’re trying to earn credibility, grow your team, or design a structure that leadership can believe in, use this episode as your blueprint.

What you’ll learn in this episode:

• The starter, growing, and enterprise social team structures (and when to use each)
• Why your org structure must be a resource to your strategy
• The core “triangle” every strong social team needs: strategy, creative, and community
• How pod-based team models unlock speed, collaboration, and scalability
• Where social should report inside large organizations (and why it matters)
• How to put people in the right seats so both the work (and careers) flourish

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

💬 Connect with Eric on LinkedIn:

Linkedinlinkedin.com/in/ericgray  

 📲 Follow Me on Instagram:

Instagraminstagram.com/theericgray  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

Episode #43