Radical Content

8 Red Flags Your Brand Will Never Take Social Seriously

Episode Summary

After 18 years inside big brands, I’m calling out the eight biggest red flags that sabotage social media teams from the inside. This episode is for social, content, and marketing leaders who want to build real momentum instead of battling broken systems.

Episode Notes

In this episode of Radical Content, I break down eight red flags that signal your brand is holding social back - from lack of resources and outdated leadership mindsets to micromanagement and broken org structures. Drawing on 18 years building social teams at EA SPORTS and Universal, I share real examples, hard truths, and practical ways to navigate these challenges. If you lead social, content, or brand at a company and feel like you’re constantly fighting uphill, this episode will hit home.

What You’ll Learn in This Episode:

• How to recognize when “do more with less” becomes a career-limiting problem
• Why legacy, performance-only mindsets make social nearly impossible to scale
• Where social should live in an organization and why reporting structure matters
• How micromanagement kills creativity, speed, and trust on social teams
• How to build business cases that unlock resources, autonomy, and creative freedom
• What it means when a company discourages creators and why that’s a major warning sign

👀 Watch this with your team.

📩 Share it with your boss.

📬 Subscribe to the Radical Content Newsletter and get The Content of the Week!

MaverickcontentstudioMAVERICK CONTENT STUDIO  

 💬 Connect with Eric on LinkedIn:

LinkedinEric Gray - Maverick Content Studio | LinkedIn  

 📲 Follow Me on Instagram:

InstagramLogin • Instagram  

🎥Subscribe to my Youtube Channel:

YoutubeEric Gray  

Episode #39