Radical Content

Why the NFL Social Just Gets it

Episode Summary

The Vikings and Falcons are showing us how NFL teams have become year-round content machines. In this episode, I break down what brands can steal from their playbook to build stronger fan connections.

Episode Notes

Football season is here, but I’m not just watching the games, I am watching the content. In this episode, I break down how the Minnesota Vikings and Atlanta Falcons are turning their teams into full-blown media companies. From humanizing players to giving fans behind-the-scenes access, they’re rewriting the playbook for storytelling. And trust me, every brand leader can learn something from the NFL’s approach.

What You’ll Learn in This Episode:

Why the NFL has become a 365-day content machine
How the Vikings use the “helmets off” strategy to humanize their stars
The Falcons’ bold move to share unpolished, behind-the-scenes footage
Why silly moments (like Minecraft water sounds) build massive engagement
What your brand can steal from sports teams to create an emotional connection

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