Radical Content

Diagon Alley Launch: The Social Strategy That Won Over Leadership

Episode Summary

In this episode, I share the behind-the-scenes story of how I built Universal’s first social media engagement center for the launch of Diagon Alley. This was a career-changing moment that showed the true power of social.

Episode Notes

In this episode, I take you inside one of the biggest moments of my career: how I convinced leadership, built a team from scratch, and launched Universal’s first-ever social media engagement center for the opening of The Wizarding World of Harry Potter™ Diagon Alley. I share the strategies, challenges, and lessons from that experience. Its crazy how one big idea changed my career and helped prove the power of social media to a major brand.

What You’ll Learn:

• How to build a social media engagement center for a major brand launch
• Tips for getting executive buy-in for bold social strategies
• How to scale a social activation with a small team
• Real-world examples of community-driven marketing and branded content

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