On this episode of Radical Content, Erick gray is joined by Chad Coleman, Chief Brand Officer for Dude Perfect. Chad shares his journey in marketing and his transition to working with Dude Perfect. He discusses the importance of passion and authenticity in social media, as well as the challenges and opportunities brands face in engagement marketing. Overall, his career highlights the power of storytelling and audience building in the digital age. He shares insights on applying a creator mindset to marketing and the importance of building a strong relationship with the audience. Chad also talks about promoting content and creating a fandom, as well as the upcoming projects and initiatives at Dude Perfect.
00:00 Introduction and Personal Connection
06:10 Background and Start in Marketing
23:59 Transition to Dude Perfect
29:43 Change in Priorities and Career Growth
31:06 Learning Marketing in the Dude Perfect Environment
33:14 Applying a Creator Mindset to Marketing
34:27 Marketing Differences Between Callaway and Dude Perfect
36:06 Analyzing Content and Marketing Differently
38:20 Promoting Content and Building an Audience
43:10 Analyzing Retention
45:00 Promoting Content and Building an Audience on the Dude Perfect App
50:40 Marketing the Content and Creating Fandom
55:07 Favorite Dude Perfect Series
57:51 What Makes You a Maverick?
01:02:13 Teasers for Upcoming Projects