Radical Content

100M Views. No Product. Just Content. What Brands Can Learn from Visit Las Vegas

Episode Summary

How is a tourism board out-marketing global brands and racking up 100M+ views? In this episode, Eric breaks down the content strategy behind Visit Las Vegas’ social dominance—plus what creators, marketers, and brand teams can learn from it.

Episode Notes

What do you get when a tourism board starts outperforming top-tier brands on social media? A masterclass in content strategy. In this episode of Radical Content, Eric breaks down how Visit Las Vegas is pulling off jaw-dropping numbers—over 100M views—without selling a product. From creator partnerships and rapid-fire content production to social-first campaigns that actually convert, we explore why this team is years ahead of the competition.

You’ll also hear about:

• Why Diary of a CEO turned down a $100M podcast deal
• How Dr. Seuss is quietly crushing meme culture on Instagram
• What NBA teams can teach brand marketers about playoff-level content strategy

Timestamps

00:00 – Intro & Luka trade + social shoutout to the Mavs team
03:15 – LinkedIn Scroll: $100M podcast deal declined, Webby Awards gems
07:31 – Brand to Watch: Why Visit Las Vegas is dominating digital
17:25 – Content of the Week: NBA Playoffs design, Dr. Seuss on IG
21:48 – Final thoughts + rallying cry to get Bryce Betts on the pod

Key Takeaways: 

• Content at scale wins: Visit Las Vegas succeeds by producing tons of content—fast, social-first, and natively crafted for each platform.
• You don’t need a product to build an audience: Storytelling and cultural relevance are more valuable than features and benefits.
• Great partners > doing it all in-house: Their strategic use of agencies like Grey proves smart outsourcing can lead to top-tier content.
• Permission unlocks possibility: Sometimes a viral hit starts with a simple DM—don’t be afraid to shoot your shot.
• Even classic brands can go modern: Dr. Seuss proves that even heritage IP can be made social-relevant with the right creative mindset.

Watch the full episode on YouTube:
https://www.youtube.com/@ericpaulgray

Follow Eric on LinkedIn for more content breakdowns & hot takes:
https://www.linkedin.com/in/ericgray/

Get the Radical Cionewsletter for weekly inspiration:
https://www.maverickcontentstudio.com/radicalcontent

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